Over 70 billion farmed fish live through months of suffering before being inhumanely killed every year.
90% of these farmed fish are in Asia
Our Work
While existing organisations have made meaningful progress, they have only been able to help an extremely small fraction of Asia’s farmed fish. The scale of suffering is staggering and growing. More resources and organisations are urgently needed.
We will build on existing research and conduct our own field studies to test multiple intervention models to improve farmed fish welfare in Asia. The most cost-effective intervention will be piloted and scaled to help millions, or even billions, of farmed fish.
Our potential impact
Our current benchmark—44.6 SADs (Suffering Adjusted Days) averted per dollar—is based on results from a water quality intervention modelled by Fish Welfare Initiative in India.
By exploring alternative geographies and approaches, we believe we can uncover significantly more impactful paths, like Shrimp Welfare Project did with its stunning-based slaughter intervention that now helps over 3 billion shrimp per year.
Who We Are
Our Team
Koen has expertise in fish welfare research, with an academic publication, EA Forum posts, and strong ties in the movement. He’s a two-time EA Animal Welfare Fund grantee with experience launching fish welfare projects.
Ameer brings 10 years of experience working in Southeast Asia where he has launched his own charity, led teams of local staff, and run projects with communities on the ground. After founding, he will be permanently based in south Vietnam, close to the country’s primary fish farming region.
Our advisors
Thomas Billington
Monitoring and Evaluation Expert - Co-founder, Fish Welfare Initiative & M&E Associate, The Mission Motor
Lien-Huong Trinh
Vietnam Aquatic Animal Welfare Expert - Corporate Engagement & Southeast Asia Coordinator, Shrimp Welfare Project
Haven King-Nobles
Field Operations Expert - Co-founder & Executive Director, Fish Welfare Initiative
Rory Fenton
Research and Testing Expert - Program Director, Innovate Animal Ag.
Andres J. Zorilla
Corporate Engagement Expert - Philanthropic Advisor, Open Philanthropy
Chiawen Chiang
Philippines Fish Welfare Expert - Fish Behaviour Researcher, New York University